Research Services

[hide...]

 

Consumer Research

Our consumer research provides real customer insight—whether using traditional focus groups or survey techniques, applying digital methods or designing new approaches. Getting under the skin of a particular consumer behaviour or mindset can provide a deep understanding of consumer psychology in a way that gives our clients the ability to make effective decisions.
We are committed to helping businesses and organizations improve and move forward successfully by using research to increase take-up of their offer. Whether by testing marketing communications, examining customer satisfaction or looking at growth strategies, we have the tools to help and believe that methodologies should be tailored to every specific research question rather than applying blanket solutions.

The Research Box has conducted numerous consumer projects for clients who range from major blue-chip clients, advertising agencies and design houses to small business start-ups.

Our consumer research capabilities cover many areas, including:

• branding

• new product development

• market potential

• pricing studies

• advertising research

• attitudinal and usage studies

• customer perception or satisfaction research.
  

[hide...]

[hide...]

 

Business to Business Research

Our B2B experience covers a wide range of business sectors, including IT, industrial, financial and training and development. Whether the respondents be large corporates or SMEs, we tackle very challenging studies. Research with business clients, suppliers or channels requires specialised methodologies and our projects use Research Box's ingenuity, commercial acumen and analytical rigour.

We have experience in researching stakeholders and corporate buyers of all kinds, as well as GPs, brokers/IFAs, SMEs, local authorities, hospitals, schools, shipping agents, train operators, members and franchisees.

Often more strategic in nature, types of projects have included:

• customer/client or donor satisfaction

• membership, franchisee or sponsor research

• supplier relationships

• corporate identity or stakeholder perception

• developing online interfaces

• new product or service development

• advertising concept testing

• forecasting trends.
  

[hide...]

[hide...]

 

Social Research

The Research Box has a major research capability in the public and not-for-profit sectors. Our experience includes studies for governmental departments at national and local levels. We also work for other governmental agencies concerned with, for example, the landscape, environment or heritage. The voluntary sector, charities and academic institutions also use our services too.
Whether understanding how to change behaviour, manage stakeholder perceptions or tackle the public's response to a particular policy or strategy, we understand the need to reach all types of audiences and develop strategic insight from diverse populations.
We are members of LARIA, the Local Authorities Research and Intelligence Association.

Projects examples include research relating to:

• climate change and environmental attitudes

• valuing the landscape or heritage

• parent priorities for education

• early years' development

• fundraising and engagement

• raising awareness amongst health professionals

• customer or stakeholder satisfaction studies

• waste and recycling studies

• land use development:

  • visitor and resident priorities for new builds
  • testing of proposed developments with public to examine demand and gauge reaction

• policy evaluation:

  • assessing the success of a project or investment
  • measuring the impact of specific schemes

• budget consultation:

  • council tax & business rates
  • budget planning

• understanding resident priorities for local services.
  

[hide...]

[hide...]

 

Employee Research

Research amongst employees requires a great deal of sensitivity and organisational understanding.

 

We provide the following example services:

• employee satisfaction surveys

• diagnostic qualitative research to instigate cultural change.

[hide...]

[hide...]

 

Consultancy Services

The work undertaken by the professionals of The Research Box often goes beyond market research into consultancy advice and implementation.

Examples include:

• the briefing and selection of a design agency, commissioned to undertake the re-design and re-branding of retail space, plus responsibility for the subsequent interface between the agency and the client. This commission followed exploratory qualitative research

• providing ongoing advice, in the role of Specialist Advisor to a governmental committee, examining strategies for the ongoing support of endangered wildlife species. The role included overseeing the work of academic consultants

• providing a client-side project-management capability for a multi-disciplinary study into the strategic options for the development of the sub-surface lines of the London Underground.

[hide...]

[hide...]

 

Supporting Agencies and Consultants

The Research Box is often asked to provide specialist input to studies being undertaken by other agencies and consultants.

As a result, we understand the special requirements of acting in a supporting role and have developed the working practices that are necessary to complement the work of other specialists.

We have experience of working in this way with:

• advertising agencies

• design agencies

• marketing consultants

• planning consultants

• property developers

• direct marketing consultants.

[hide...]