Our Team

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Alison is The Research Box's Managing Director and specialises in qualitative research.

With over ten years experience in the market research world, built up since her MSc in Marketing in 1992, Alison is a strategic thinker with strong analytical skills.

She has undertaken research and presented her findings to many blue-chip organisations, yet retains the common touch in her moderation and interviewing techniques.

Equally at home in consumer and business-to-business environments, it is Alison’s clear and creative interpretation which our clients value.

She is accomplished in using methodologies such as:

• focus groups

• extended creativity sessions

• citizen’s workshops

• one-to-one depth interviews

• family interviews.

From concept development research for advertising agencies, through to NPD, customer satisfaction and Government policy evaluation, Alison has a multi-faceted portfolio.

She is also a member of the Association of Qualitative Research (AQR) and an Associate Member of the Market Research Society (MRS).

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Hugh Inwood is a Director of the company with more than 25 years’ research and consultancy experience.

Hugh's expertise lies in designing and conducting market research studies which particularly address strategic objectives.

His clear commitment to providing results which inform our clients’ decisions or future actions means that his insight is valued at the very top level on a repeat basis.

His work mainly encompasses quantitative market research but Hugh is also highly experienced in business-to-business depth interviews which he uses for more high-level strategic studies.

The breadth of his work spans customer satisfaction monitoring to attitudinal research and behavioural survey techniques.

Overall, his clients are wide ranging, being drawn from commercial and governmental sectors.

In addition, he acts as a specialist advisor to organisations such as Scottish Executive and The Forestry Commission.

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The Research Box has developed a network of consultants who provide specialist skills and support on specific projects. We have a regular working relationship with:

 

Helen Beattie

Helen is principally a quantitative specialist, with over 10 years' research experience. Having worked with two previous research agencies in Oxford and Bristol, she project manages many of Research Box's larger quantitative studies. She has specific knowledge of the retail, financial services and direct marketing sectors and enjoys tracking studies such as advertising awareness and impact research studies. Helen is an Associate Member of the Market Research Society. 

 

Philippa Morgan

Philippa has over 12 years experience in qualitative research, with agency positions including Associate Director at Campbell Keegan and Network.

She has an MBA (Marketing) and MRS and Institute of Marketing diplomas and is currently studying for a BSc in Psychology.

 

Derek Scott

Derek is a business-to-business marketing and research specialist.

His studies typically examine such issues as market sizing and market potential using desk research techniques.

He also specialises in industrial market research.

Derek is a Fellow and a Regional Chairman of the Chartered Institute of Marketing (CIM).

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The Research Box specialises in delivering complex fieldwork, often in very challenging areas. For this reason we have a few select fieldwork agencies and partners who we work with on the majority of our projects. They subscribe to industry standards, such as IQCS, MRQSA and the MRS Code of Conduct and we monitor and trust the procedures they employ for our fieldwork.

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